Attracting a younger audience not typically exposed to the wonderful world of HiFi and Audio Visual products can be challenging, but thanks to show media partner StereoNET and its diverse readership, combined with street level billboards and extensive print marketing, national exposure via tourism agencies and a genuine marketing foundation, the show was billed by exhibitors as hugely successful and enjoyed by thousands of attendees.
Show Founder and Event Director Marc Rushton said:
We were very pleased with the public and industry response to Australia's first truly International HiFi Show in 2016. The show space was sold out in the lead up to the event, and previous exhibitors have been encouraging us to announce the 2017 event.
We'd originally intended on running the show again in July, however we saw an unmissable opportunity to capitalise on Melbourne's Spring Racing Carnival and the high number of interstate vistors to Melbourne in November. This combined with other major events in July, we're now very pleased to be working once again with tourism agencies who are supporting our show via their own reach and looking forward to an even larger show offering in November 03-05, 2017.
The show will also be promoted extensively via StereoNET's new magazine that will launch in January 2017 via an exclusive distribution agreement that will make it available to a potential audience of over 3 million globally from Apple's Newsstand, Qantas Inflight Entertainment, Airport Lounges, Cruise Ships and cafes around the world.
With the headphone market continuing to gain strength, show organisers have also been working with Australia's universities to promote the show while also recognising students via discounted ticketing.
Also showcased will be the growing Internet of Things (IoT) category, Home Automation, Smart Home and cloud connected audio visual products.
A number of international guests have confirmed their attendance, along with both local and international major brands. A marketing campaign will also commence throughout Asia promoting the show in March 2017.
Tickets will go on sale soon.
Melbourne International HiFi Show
November 3rd - 5th, 2017
Pullman Mercure Hotel, Queens Road, Albert Park